A few brands I’ve worked with:

National Geographic Society
American Marketing Association Philadelphia
Executive Service Corps of the Triangle
OneMusicfest
Beya Salon Studios
Monica Jacobs Interiors
+ more 

With so much information being shared online, it's easy for your voice to become muted by the noise. I'm here to give your brand a bullhorn!

Hi, I’m Crystal! A certified digital marketing professional who specializes in social media marketing strategies that help businesses connect with their target audience in innovative and impactful ways. I have an insatiable appetite for creativity, and have over 13 years of experience creating and managing organic and paid social campaigns for nonprofits, B2B and B2C organizations across various industries.

My approach is a balance of creativity and analytics to ensure the strategy and campaigns are distinctive and effective. I keep my finger on the pulse of emerging technologies and trends, and have extensive experience using a variety of platforms and tools including LinkedIn, Facebook, Instagram, Twitter/X, YouTube, Sprout Social, Hootsuite, Google Analytics, and Canva.

Here's how I help organizations connect with their target audience:

  • Developing comprehensive social media strategies aligned with overarching business objectives, including audience targeting, content planning, and performance measurement.

  • Planning, executing, and optimizing organic and paid social campaigns to maximize reach and ROI .

  • Creating engaging and visually appealing content across multiple platforms including static designs, motion graphics/GIFs, and videos to effectively communicate brand messaging and drive audience engagement.

  • Collaborating with cross-functional teams and partner agencies to develop strategies, budgets, creatives, and reporting.

A few of my proudest accomplishments:

  • Increasing LinkedIn following by 50% (14k+ followers) in one year.

  • Successfully onboarding 100+ employees in a company's employee advocacy program.

  • Launching a Facebook ad campaign which delivered a 2X increase a client's leads in one month.

Ready to revamp your social strategy? Let’s connect!