Who is Crystal Cummins?

After graduating from the University of Maryland College Park with a degree in Finance, Crystal relocated to Atlanta, Georgia to pursue a career in the music industry.  During this journey, she uncovered her true passion and talent for discovering and introducing people to innovative, high quality brands, products, and businesses.   Crystal’s passion and alternative way of thinking thrust her into the vast, ever-evolving world of marketing where she connected businesses to their target audience, and connected consumers to the brands that were able to provide products/services that fulfilled their needs and aspirations.

A self-proclaimed “People Whisperer,” Crystal recognized that she had a gift for developing customized marketing strategies based on understanding the client’s objectives and understanding the consumer’s perspective.   As the digital landscape continued to evolve, particularly in the realm of social networking, Crystal and her business partner launched a social media consulting firm, Bridge Interactive Media.  She has been responsible for developing social media marketing strategies for brands such as Chia Star Beverage Company and Walgreens. 

Crystal’s approach to marketing is based on the concept of cultivating an authentic relationship with your audience, which fosters an allegiance between a customer and a brand.  Though the wizardry of her strategies are shaped by a high level of creativity, the foundation is ultimately built on outstanding customer service,  delivering on promises, and exceeding consumer expectations.