Executive Service Corps of the Triangle

social media strategy

Worked with Executive Director of nonprofit organization to develop a comprehensive LinkedIn strategy focused on establishing a consistent presence, creating content that resonates with the target audience, and driving increased visibility, engagement, and thought leadership.

• Defined social media goals and determined key performance indicators (KPIs) to measure performance.

• Performed an audit of LinkedIn page to identify high-impact activities and opportunities for improvement.

• Conducted a SWOT analysis and competitor analysis to inform strategic positioning.

• Developed content pillars to shape the overall content strategy, driving consistency, and alignment with organizational objectives.

• Designed a customizable social media calendar template to streamline content scheduling and planning.